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Salesforce Marketing-Cloud-Administrator is a certification exam that is specifically designed for professionals who want to demonstrate their skills and knowledge in Salesforce Marketing Cloud. It is a highly recognized certification that can help you enhance your career prospects and increase your earning potential in the marketing domain. Marketing-Cloud-Administrator Exam is known as Salesforce Certified Marketing Cloud Administrator and is a must-have for anyone who wants to pursue a career in Salesforce Marketing Cloud.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q31-Q36):

NEW QUESTION # 31
Northern Trail Outfitters(NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. TheAnalyst logged in but is unable to import contacts.
How should NTO update the user to allow the analyst the appropriate access?

A. Remove Marketing Cloud Viewer
B. Add Marketing Cloud Security Administrator
C. Remove Marketing Cloud Channel Manager
D. Add Distributed Sending User

Answer: A

NEW QUESTION # 32
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A. CloudPagesURL AMPscript function
B. Link Wrapping
C. Web Analytics Connector

Answer: A

NEW QUESTION # 33
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A. Goals are created to evaluate journey performance.
B. Goal target statistics are stored in a data extension.
C. Goals can act as exit criteria.
D. Each contact is assigned an individual goal.
E. Contacts are evaluated against the goal after a wait activity.

Answer: A,C,E

NEW QUESTION # 34
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A. Configure the Enterprise-wide default retention to one year
B. Set inactive data to be automatically cleared after one year, but is recoverable
C. Configure the business unit data retention setting to 12 months
D. Apply a Row Based Retention to each data extension as it is created, set to 12 months

Answer: D

Explanation:
Explanation
Apply a Row Based Retention to each data extension as it is created, set to 12 months is the action that should be taken. Row Based Retention is a setting that allows marketers to specify how long records in a data extension should be retained based on their creation or modification date. By applying a Row Based Retention of 12 months to each data extension, any inactive data that is older than 12 months will be automatically deleted from the data extension

NEW QUESTION # 35
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A. Web and Mobile Analytics
B. Personalization Builder
C. Parameter Manager
D. Advertising Studio

Answer: C

NEW QUESTION # 36
......

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